The Power of Podcasting

Podcast hosting in my home studio

Why start a podcast? Why be on a podcast?

Today’s guest, Andrew Allemann of shares some great tips on hosting, being a guest, and setting yourself up to win. Full audio episode here.

In 2019 podcasting is growing in leaps and bounds and from the research I have read, there is no slowing anytime soon. Right now, there are more than 700,000 active podcasts, 29 million podcast episodes, 32% of the US population listening monthly, and 49% of those peeps, are aged 25-44. You can find all the data here.

For me, hosting a podcast has put me in the camp of Stealing Fire, (authors, Steven Kotler and Jamie Wheal). I admit I have been stealing the fire of my guests. I fully embrace their genius in hopes that some of it will rub off on me. This really is stealing fire.

Andrew tells us, that being an expert in a particular field is so important in today’s marketplace and podcasting is an opportunity to highlight your expertise, either by hosting or by being a guest. Now let’s be real about this, becoming a guest is a lot easier than hosting a show.

You can watch Andrew and I on the BloomLiving video recording.

Let’s start with being a guest

1. Being a guest allows you to get your feet wet. You can see firsthand how to run a show and ask questions. How you feel as a guest can serve you with understanding how you want your guests to feel. In addition, I have learned a lot about my own message by speaking it out into the world and as a guest it is the perfect opportunity to practice your message. You then get to listen back and hear how you present as well as what your message is.

2. As a guest, you will begin to get your name out there to a different audience. The show will be promoting you as well as you will promote that you are on the show. If you want people to know you as an expert get out there and show them that you are. This is edification that you are an expert.

3. Share, share, share. Social media is about sharing and to be on a show and not share it with your own audience is an absolutely blown opportunity. Your audience/clients/colleagues will see that you are serious and that you are being taken seriously. This is content that you went through the effort of creating, people have put energy into this with you. You have stolen their fire, if you will, so don’t allow it to burn out. If you are not going to share it, then why bother being on the show? (that last one was my own comment and not Andrew’s, okay maybe a bit jaded, working on it lol).

(Listen to Cody Kerns of iComeUp marketing here).

4. Invest in a good quality microphone and use earphones/earbuds to avoid any feedback. Ensure that you are in a quiet setting, a clothes closet works amazing This is both the polite thing to do and it ensures that you are going to come across in the best light possible. You want to make sure that the audience can hear you and that they hang around to listen.

5. Download the full free guide from Andrew right here.

Now you are ready to jump into the hosting ring...

and If technology is a challenge for you then you will want to be outsourcing as much of the work as possible.

1. Start with a good quality microphone. Hey, you do not need to do what I did, ($1600 of podcast gear) and you do need to get yourself a quality microphone so that you sound great. My being a musician and lover of quality sound had me go out and spend money. I also knew that I was in it for the long haul, so I enjoyed making the investment. You can find a huge resource here, from The Podcast Host(thanks Matthew McLean).

2. Have a quiet area to host the show. Andrew shares the story of his wife beginning in her clothes closet because the sound quality was excellent. The drier the room can be,(meaning no echo) the better. It is easier to add echo/reverb in post than trying to remove it. (I ended up recording in a closet with Heather White back in season one, A Closet of Clarity).

3. Do not go for perfect and do not think you need 10 shows in the bag first. There are some things where I tend to over analyze and exhaust the situation, with podcasting I was able to extemporize. I recommend jumping in and getting on with it. If you are going to have guests, then you will want to do some prep to know your guests and have some questions outlined. Even then, hit record, get the show up, and prep the next one. You can do this.

4. Andrew says, “do not settle for terrible cover art. This is your first introduction to potential listeners, guests, and followers again you want to put your best foot forward.” Spend a little dough on this and begin with look’n good.

Over the last couple of years, I have hosted 43 episodes spanning two different shows. As I write this, the BloomLiving Podcast is completing season 2 and will be back with season 3 in September 2019. It has been a blast and it keeps pushing me to up my game. In season 2 we added a live element by hosting directly to Facebook.

Good luck on your journey.

Thomas DeSchutter is the author of Bloom Your Money Your Life: A Common Sense Guide to Building Your Personal Wealth and the founder of Bloom Strategies. For 20 years he has been assisting families, business owners, and individuals with growing and securing their personal wealth.

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